tips, tricks and guides for parenthood
iggly wiggly woo bear

What are gender neutral baby clothes?

The times have changed and clothing is no longer limited to just womenswear and menswear. Designers are focusing on making clothing that cater to everyone, regardless of their sex. This hasn’t just changed the clothing industry for adults, gender neutral baby clothes are also starting to become more popular.

So what are gender neutral baby clothes? The term ‘gender neutral’ is also known as ‘unisex’. It’s simply clothing that is made for everyone of all genders to make them look similar no matter what their sex is. Generation Z and millennials currently make up most of the consumer market and one thing that has been found is gender identity is becoming increasingly important for them. With this is mind, the fashion industry has had to change to design clothes to suit everyone.

As Gen Z and millennials start settling down and having children, this means gender neutral baby clothes will become more and more popular from now. Unisex baby clothes have always been around but now the fashion industry is working to design baby and children clothing that avoids the typical stereotypes of boys and girls.

In this blog article, we will go through the ins and outs of gender-neutral baby clothes and speak about how it could benefit you and/or your baby.

Why should you buy gender neutral baby clothes?

It’s very clear that the movement of gender neutrality is on the rise and is not going to disappear anytime soon. If anything, this movement has changed the minds of the fashion industry forever. With plenty of gendered baby clothing on the market, why should you buy gender-neutral baby clothes instead? We’ve listed some great reasons below:

Adorable outfits and designs

When people think of the words ‘unisex’ or ‘gender-neutral’, they might see a pattern of boring, monochrome colours which doesn’t appeal to them. Gender neutral baby clothes offer much more than that. With fun patterns and bold, bright colours, monochrome is only there if that what you really want. There’s plenty of options to choose from and you won’t be left feeling lost.

There are plenty of colours and patterns that are made to suit both genders and you won’t be missing out on anything. We will speak about gender neutral colours later in the blog.

gender neutral baby clothes

Baby Showers

Not everyone wants to find out the gender of their child. Some people prefer to keep it a surprise until the very end. When you attend the baby shower of this individual, it can be hard to think of what to buy them. If you don’t know whether the baby is a boy or girl, how do you know what colours to go for?

This is where gender neutral baby clothes really come in handy. With designs made to suit all babies, you can’t go wrong and your outfit will definitely be making an appearance.

Avoiding Stereotypes

The most common reason for gender-neutral clothing is people don’t want to be identified as their typical stereotype. This also applies to gender neutral baby clothes. From the day we were born, we were taught that girls like the colour pink, princesses and dresses and boys liked the colour blue, cars and trucks. 

Some parents would like to bring their children up as gender-neutral. This means they allow them to dress in what they want, play with what they want and enjoy anything that any gender could enjoy. Gender neutral baby clothes help parents make that first jump into gender neutrality. 

Again, this is why gender-neutral clothing is a great gift to your friends or family members expecting a baby.


Plenty of parents have experienced it. Your first baby has been a girl and now you have tons of baby girl clothing in storage. You keep them there for your next baby and… it’s a boy. 

All of them clothes either sit there for longer in the hope of having another baby girl or they are given away or sold. By purchasing unisex or gender neutral baby clothes, you know that they will also be perfect for your next baby. Not only does this make it much easier the second time around, it also saves you a lot of money on new clothes and allows you see how many baby clothes you already have.

This doesn’t just apply for babies, it’s great for toddlers and older children too.

gender neutral baby clothes


In our previous point, we spoke about having to give away clothes that were no longer useful. This doesn’t just apply to gender-based clothing, organisations love donations of gender neutral baby clothes. This means that they don’t have to worry about running out of clothing in one specific gender and can give families clothing that would suit both genders. 

This is also great for families that are struggling and also do not know the gender of their unborn baby. Giving them ender-neutral clothes mean that no matter what gender the baby is, the clothes will suit them and look adorable. 

Environmentally Friendly

This links back to our last point very well. If there’s no need to throw clothing away when you can donate or sell it instead, this reduces waste dramatically. Not only is it great for people who need baby clothing, our environment will benefit massively.

The fashion industry is responsible for 10% of global emissions. By creating gender-neutral clothing, this could help reduce the waste. Especially in the baby and children clothing market. If clothing is made easier to hand down or donate, more people are likely to do it.

Start a conversation

The younger generation has a very good idea of what gender neutrality is. However, relative like nans and grandads may be clueless or unsure to what it is. Buying unisex or gender neutral clothing starts a conversation amongst different generations to speak about why the movement is beneficial.

This can then encourage the older generation to focus on buying gender neutral baby clothes for their grandsons and granddaughters to help all of the reasons we’ve stated above. 

As you have seen, there are multiple reasons to buy unisex/gender neutral baby clothing. You don’t have to dress your child in gender neutral clothing because you don’t want to identify them as a boy or girl. It can be for plenty other reasons which can benefit you, your children and the planet.

What colours are best for gender neutral baby clothes?

We’ve spoken about why gender neutral clothing is so great – but what are the best colours to go for? There are some gorgeous neutral colours to choose from. We’ve listed some of the most popular below:

Green and Yellow

These colours are great if you don’t know the gender of your own or somebody else’s baby. Both of the colours are fresh and work great together. Try incorporating the two into outfits for an adorable colour combination. 


You really can’t go wrong with white. It can be paired with items of the same colour or with any other colour you like. A white top or bottoms are a great essential as they can be paired with any other colour item.

The majority of ranges from online suppliers and supermarkets all have gorgeous white pieces that would be great for your own baby or someone that you know.

gender neutral baby clothes


This is usually a perfect colour for special occasions like christenings. However, it doesn’t mean you can’t dress your baby in them during everyday life. Ivory is a perfect colour for the winter season and would look gorgeous on your baby. 


Blue is often associated with boys. However, there is no reason it can’t look great on all genders. There are many variations of blue which can be altered to suit boys or girls. For example, lighter and pastel blues are perfect as a gender-neutral colour.

So, there we have it, gender neutral baby clothes. There are so many benefits to gender neutrality for young children and parents. We hope this guide has given you a great insight into the types of clothing there and what to look for when you go out to buy them.

Featured Posts

Iggly Wiggly Woo Ltd
86-90 Paul Street
t. +44 1223 650 018
e. [email protected]
© Copyright 2021 - E-commerce Website | Flok
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram